Cashman Partners | Russ Lyon Sotheby’s International Realty is the ONLY brand that can bring you the impact you need to grab that digital attention.
In Q4 of every year, the National Association of Realtors publishes a huge study – NAR’s Profile of Home Buyers and Sellers. To highlight the importance of what we do everyday we are focusing on one aspect of this report, statistics in this post that are quite compelling. First take a look at this chart and you can readily see the obvious shift since the start of 2000’s, coming as no surprise with the impact the internet & social media have had on our society overall.
This creates the need for a competitive advantage – a digital marketing plan – as 52% of buyers say they first identified the home they ended up purchasing online. We all know most buyers search online for properties, over 50% of the time on mobile devices. If you couple this with the 4 seconds we really have to capture a prospective buyer’s attention online, it is crystal clear that without a true strategy our prospective seller’s home will be missed or passed over for more interesting “eye candy”. We know these statistics will continue the same trend in the future as the internet reach and interactive capabilities become more inured into our daily lives.
This is where our Sotheby’s International Realty’s multimillion dollar marketing plan is truly unrivaled, since we are the only brand that can claim global reach. Cashman Partners believes in using these resources to our fullest, and to be sure it all starts with us and the partnership with our clients in preparing their homes for sale, properly setting up these properties for maximum online impact, and incorporating today’s current technologies. Our involvement before listing is critical. We know what people want to see and we know what people pass up in their property surfing. The power of first impressions and virtual showings will bring buyers through the front door.
In a sea of tens of thousands of available homes for sale we want yours to be the next to sell. If you are contemplating a real estate move and would like to consult with us, we would be happy to meet with you and offer our partnership. Additionally we are happy to make introductions with our Sotheby’s friends in other markets across the globe and offer some options for representation outside Arizona to help with your transition.
Sally Cashman (602.339.2680) | sally.cashman@russlyon.com
Cashman Partners | Russ Lyon Sotheby’s International Realty
Your Home. Our Passion.
